Executive Team

Brian Senn

Chief Executive Officer

Brian Senn has been part of several startup companies over the last twenty years ranging from construction companies to restaurants. He was primary founder and CEO of Volvo Rents of Hattiesburg (MS), a Volvo Rental franchise which became the nation’s fastest growing Volvo dealer. Mr. Senn then entered the medical device industry where he opened B2 Medical, a medical distributorship that did over 15 million in total revenue its first year.

Mr. Senn received his degree from Auburn University and was a two-year letterman on the Auburn Baseball team as a pitcher. He holds several Auburn records and is the all-time SEC record holder for the fewest hits allowed per nine innings in a single season.

Mr. Senn grew up in the small town of Demopolis, Al. where he spent most days on the river or in the woods developing his love and passion for the outdoors. He currently lives in Birmingham, Al. with his wife, Brenda, and their five children. Brian still has that same passion for the outdoors and takes great joy and pride in being able to pass those traditions on to his children. These passions include hunting, fishing, tennis, running (Spartan Races, in particular) and just about anything outdoors.

Christopher Merritt

Chief Operating Officer

Brand Building, Merchandising, and Operations are a few of the areas Christopher Merritt has excelled in during his career. As Vice President and GMM of Orvis, he built the outdoor brand by defining what Orvis stood for. As General Manager and COO of Beretta USA, Christopher brought an American perspective to the brand that resulted in the industry’s largest market share growth.

By building and developing teams, rather than strictly brands, he created a legacy of valuable employees who are still running key aspects of Orvis and Beretta today.In addition to YUDU, Christopher is President of Tres Consulting Group, LLC. He serves on the Board of H&H Shooting Sports, Oklahoma City, OK, and is an Advisory Board member for the Lone Survivor Foundation. Christopher is a graduate of Texas Tech University.

Doug Caver

Chief Financial Officer

Doug Caver has founded two technology based companies and has served as Founder, CEO, COO, and CFO of several technology startups. He has experience in technology development, operations management, private & institutional capital placements, M&A (as acquiring and acquired principal), and overall business management. He received in B.S. in Corporate Finance & Investment Management, with a minor concentration in Accounting, from the University of Alabama.

Mr. Caver has been a featured presenter at many national meetings, such as the National Prevention and National Network meetings and is a frequent speaker at state prevention and/or education meetings across the country.

Mr. Caver is married with two teenaged sons and is an active outdoorsman with loves of hunting, fishing, golf, participating in triathlons, and white water rafting.